The owner of barbershop Boar & Blade, Hohepa Rutene, or “Hops” as he’s known to his mates, has spent many years helping Kiwi men of all ages look and feel good.
While working as a barber, Hops grew increasingly unsatisfied with many of the male hair products out there and didn’t feel they were quite up to scratch. Keen to take on a new creative challenge, Hops decided to fill this gap in the market for a high-end male grooming products designed by industry professionals, determined to produce a product that he would actually want to use himself.
And so after spending countless hours on thorough research, Micky Day was born. The products he’s created are for Kiwi guys just let him who want to look good and feel good – without too much fuss.