The Micky Day Story
Micky Day founder Hohepa Rutene, or “Hops” to his mates, brings years of barbering experience to his range of men’s hair products. From cutting his friends’ hair at boarding school to owning three barbershops, Hops has always been about making Kiwi men look and feel good.
Starting with an apprenticeship in Greytown, Hops honed his craft before joining Boar & Blade in Wellington, then Auckland. When the opportunity came to buy the business, he didn’t hesitate. Over the years, he’s helped thousands of clients, learning what works – and what doesn’t – when it comes to men’s grooming.
Drawing on his years behind the chair, he partnered with a local manufacturer to create Micky Day – a no-nonsense grooming range that he’s proud to use himself.
For Hops, barbering isn’t just a job; it’s about connecting with people, sharing stories, and building confidence. Micky Day carries that same spirit, made for hardworking guys who want to look sharp and feel good.
The Process
Micky Day's mens hair products are all designed, tested and handmade by professionals in New Zealand. Hops is all about supporting local, so the process is designed to create the highest-quality products using New Zealand businesses and manufacturers.
Make
All products are handmade by a GMP manufacturer in Albany on Auckland’s North Shore.
Fill
Micky Day products are poured steaming hot and then left to cool before being lit.
Package
Every product is labelled and boxed by hand, with the batch number stamped on the bottom of every jar.
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